Hi! We're ReRobe, a startup based in Stockholm. We were founded in 2019 on the belief that everyone should sustainably enjoy fashion.

We've taken the best parts of peer-to-peer marketplaces, secondhand stores, and consignment services to engineer a retail-focused experience within pre-loved fashion.

About Us

Co-founder and CEO

Vendela RagnarssonCo-founder & CEO

Vendela is CEO at ReRobe, and her primary responsiblity is to ensure our customers and sellers have the most exceptional experience. She has a background in sales from the brand agency Ciceron Group, and previously ran her own consulting business, providing solutions for gender equality for the private sector. She is an alumni at Höj Rösten School of Politics, and holds a double-degree in Business & Management from Uppsala University and Fine Arts from Stockholm University.


Joshua BeachCo-founder & CTO

Josh is CTO at ReRobe, and he oversees the architecture and development of our web, mobile, and hardware applications. Prior to moving to Sweden, Josh worked in NYC and held a variety of tech-related positions in Data Science, Product Management, and Software Engineering. He holds a MA in Statistics from Yale University and a BS in Pure Mathematics from the University of New Mexico.

The Team


Sophie Tillquist

Chief Operating Officer

The core of Sophie's passion is giving the ReRobe customer the best customer journey possible both in the store, app and through helping ReRobe customers find their true sense of style. When Sophie is not doing magic for ReRobe, she spends time with her son, friends and watch Sci-Fi movies - Insterstellar is a big time favorite.


Sofia Tordai

Production & Customer Support Manager

After graduating high school in Helsingborg, Sofia moved to Stockholm in pursuit of new opportunities and with a goal of working within sustainable fashion. She joined our team in April 2022 and is now our Production and Customer Support Manager. Prior to ReRobe, Sofia worked withing service, hospitality and administration. Besides working for ReRobe, she is also a very active customer - so be quick before Sofia finds all the goodies.


Jesper Gustafson

Junior Store Manager

Jesper is our Junior Store Manager at our flagship store, ReRobe Södermalm. He is responsible for ensuring our customers and sellers have a fantastic and fun experience at ReRobe.

Our mission is to help you achieve a more sustainable and fashionable lifestyle.

We help you supplement your normal shopping diet with a healthy dose of premium secondhand and vintage.

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We seek authenticity, kindness, and diversity in everything we do.

Help Us Change Retail!

We're on the lookout for our next team members who want to help us bring innovation and change to the retail industry. If you're an individual who has a passion for either software engineering, full-stack marketing, retail management, merchandising, art direction, machine learning, entrepreneurship, or start-ups in general, we'd love to meet you! Introduce yourself, and we'll get in touch if there's a role that seems like a good match.

All items sold with ❤️ from our headquarters in Stockholm, Sweden.