Nina Campioni and the ReRobe-team
ReRobe has acquired the secondhand store Nina's Nuggets, founded by entrepreneur and fashion profile Nina Campioni. Together, we’re excited to show how two women-led companies can collaborate and grow in a sector rapidly gaining market share from traditional retail.
We view this acquisition as a strategic step in ReRobe’s growth journey, with a focus on combining physical retail with scalable, innovative technology solutions. Back in 2020–2021, we introduced digital drop-offs in-store, a seller mobile app, and RFID technology for product traceability—solutions that are now licensed out to other secondhand businesses through our sister company Ribbn. Nina Campioni had already implemented this technology in her shop, Nina’s Nuggets, which has led to close collaboration between our teams over the past two years.
Nina Campioni was one of the first entrepreneurs in the resale space to open a store in a commercial retail center like the MOOD Galleria, showing early on that her goal was to make secondhand accessible and commercially attractive. With this acquisition, Nina’s Nuggets becomes a permanent collection within ReRobe, and the MOOD Stockholm store is now called ReRobe.
While ReRobe has focused on offering a sleek, Scandi-chic aesthetic that balances timeless classics and current trends, Nina’s Nuggets brings a more playful, colorful, and youthful expression to our collections. The combination makes our assortment broader and more dynamic—while staying true to our shared mission: to change consumption patterns and inspire more people to make sustainable fashion choices.
”Bringing Nina’s Nuggets into the ReRobe world feels amazing. We’re two women with a shared drive—to change the fashion industry for the better and inspire more people to embrace secondhand,” says Nina Campioni, founder and CEO of Nina’s Nuggets.
Nina Campioni and Vendela Ragnarsson
”This is a milestone for us. We’re proud that our two companies can now strengthen each other and create something even greater together. Nina has built a highly engaged community and is a strong voice for sustainable consumption—we’re thrilled to have her join our team,” says Vendela Ragnarsson, CEO of ReRobe.
You can shop the ReRobe and Nina’s Nuggets collection at our physical stores in MOOD Galleria in Stockholm, Circuit Birsta City in Sundsvall, and i-Huset in Linköping—as well as online at rerobe.se.
Mood Gallerian shop
This acquisition not only expands our secondhand offering but also sends a strong message about female entrepreneurship, sustainability, and collaboration that’s transforming the fashion industry from the inside out.
