Hi! We're ReRobe, a startup based in Stockholm. We were founded in 2019 on the belief that everyone should sustainably enjoy fashion.

We’ve taken the best parts of peer-to-peer marketplaces, secondhand stores, and consignment services to engineer a retail-focused experience within pre-loved fashion.

About Us


Vendela RagnarssonCo-founder & CEO

Vendela is head of operations and sales at ReRobe, and her primary responsiblity is to ensure our customers and sellers have the most exceptional experience. She has a background in sales from the brand agency Ciceron Group, and has in her recent years been running her own consulting business, providing solutions for gender equality for the private sector. She is an alumni at Höj Rösten School of Politics, and holds a double-degree in Business & Management from Uppsala University and Fine Arts from Stockholm University.


Joshua BeachCo-founder & CTO

Josh is CTO at ReRobe, and he oversees the architecture and development of our web and mobile applications. Previous to ReRobe, he was CTO for the social networking app HON in Sweden. He is originally from Albuquerque, New Mexico, USA, and loves his red and green chile! Prior to moving to Sweden, Josh worked in NYC and held a variety of tech-related positions in Data Science, Product Management, and Software Engineering. He holds a MA in Statistics from Yale University and a BS in Pure Mathematics from the University of New Mexico.

The Team


Sophie Tillquist

Chief Operating Officer

The core of Sophie’s passion is giving the ReRobe customer the best customer journey possible both in the store, app and through helping ReRobe customers find their true sense of style. When Sophie is not doing magic for ReRobe, she spends time with her son, friends and watch Sci-Fi movies – Insterstellar is a big time favorite.


Claudia Amaro Euquime

Fashion Merchandiser & Stylist

Claudia is our studio styling specialist. Having worked with some of the biggest e-commerce companies in Brazil over the past 8 years, she loves to bring her quirky eye for all our imagery, still life and photoshoots. She wants people to feel joy in their own fashion.


Ida Andersson

E-Commerce Manager

Ida earned her Bachelor's degree in Fashion Marketing & Retailing from Heriot-Watt’s University of Edinburgh, Scotland. She has a strong interest in both fashion and photography, and is responsible for helping bring our products to life on our webshop and mobile app.


Daria Sudneva

Visual Communication Designer

Daria's love for art and fashion has brought her to her dream career as a stylist, where she is now working with us in fashion styling and curation. She has recent work experience from award-winning Swedish stylists and a background working as marketing coordinator in tech.


Ema Sabanac

Customer & Community Manager

Ema graduated with a Bachelor's degree in Marketing communications & IT from Stockholms University. She has experience in PR from Patriksson communications and has an extensive background in retail. She's very mindful of making the online experience for customers and sellers an excellent one by providing top notch customer service.


Frank-Adam Hagman

Seller Experience Associate

Frank is responsible for all of the finer front-end details of the web site and mobile app. Known around ReRobe as the "Guru" of CSS, he ensures all of our digital products follow modern best practices and front-end design patterns.

Our mission is to help you achieve a more sustainable and fashionable lifestyle.

We help you supplement your normal shopping diet with a healthy dose of premium secondhand and vintage.

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We seek authenticity, kindness, and diversity in everything we do.

Help Us Change Retail!

We're on the lookout for our next team members who want to help us bring innovation and change to the retail industry. If you're an individual who has a passion for either software engineering, full-stack marketing, retail management, merchandising, art direction, machine learning, entrepreneurship, or start-ups in general, we'd love to meet you! Introduce yourself, and we’ll get in touch if there’s a role that seems like a good match.